Where did the brand begin?
Babz began on forest trails: a dog, a sketchbook, and a question—why shouldn’t art come along on walks, too?
Today, I create dog-friendly outdoor accessories—scarves, bags, and bandanas made especially for people and their dogs—from my own hand-painted watercolor designs. Every piece is made in my workshop in Szeged, in small batches, mostly to order.
Babz isn’t a mass-market brand, but a creative workshop growing one step at a time. On this page, I’ll tell you how a sketch became a brand—and where Frida and I are headed next.
From Babszem to Babz: the story behind the name and logo
The name Babz came from a small, everyday sight. Anyone who lives with a dog knows the look: curled up asleep or just resting, they look just like a little bean. Frida loves to rest that way, too, and the image stayed with me so strongly that the name almost came to me on its own.
I designed the logo myself. I’ve always loved learning and developing new skills, so after university I shifted toward creative work, trained in graphic design, and studied digital illustration. That means Babz’s visual identity, from the very first stroke, is my own work.
And that’s how Babszem became Babz:
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After sketching, I made lots of freehand drawings, then created the logo concept digitally, too. -
The embroidered labels. At the beginning, I didn’t have an embroidery machine yet, so the first bags featured a hand-embroidered version. In the interest of sustainability, I invested in an embroidery machine, which has been a great help ever since. -
The first prototype. I sewed it onto a waist bag, back when it still said “babszem.” -
Trendier and more modern. Later, I redrew it, turning “Babs” into a trendier, more modern version. And that’s how “Babz”—the brand for little bean dogs—came to be.
What does this logo mean to me? To me, little bean dogs represent boundless love and life itself. Their presence and affection make everyday life more colorful. And just as a plant sprouts from a bean, life grows around them, too.
Nature is my main workshop
Babz designs don’t come to life in front of a computer, but beneath the trees, on cool morning walks with Frida. What we see along the way becomes the design: the veins of leaves, the shapes of mushrooms, the flight of birds, and the way Frida curiously sniffs everything. Every season has its own color palette—different shades emerge on a misty autumn morning than in a summer forest.
That’s why, alongside dog-themed designs, I also create broader nature-inspired collections (with birds and forest motifs, for example) for anyone who loves spending time outdoors.
If you choose us, it likely won't be for the catchy, trendy labels. It will be because you believe in a genuine connection with your dog, the power of exploring nature, and the idea that blending the two can bring color to the grey routines and everyday life.
Hand-painted watercolor patterns, uplifting tones, and eco-friendly, zero-waste creations.
This is Babz. 🌲 If this is your path too, your are in the right place.
Coming soon: art workshops
In the future, I’d love to launch in-person and online workshops. There, creating will help you slow down, turn inward, and experience everyday life more fully, just as spending time in nature does.
Nature, dogs, and the meditative effect of art will be at the heart of it. You’ll be able to create your own seasonal color palette and make your own illustrations using mixed-media and watercolor techniques. No drawing skills required: the goal isn’t to make a perfect picture, but to enjoy the experience—and that’s what really matters! I’ll share more about this on Instagram and in the newsletter.